This is how Quaker has been helping Canadians in-need stay warm this winter

Photo: Joshua Zuckerman

The cold weather is here to stay for the season and we’ve been bundling up to stay warm. That isn’t the case for everyone, though. For Canadian families in-need, warm winter clothing often comes second to providing the basics.

According to a recent study by Quaker Canada, more than one in five Canadian parents (21%) have struggled financially themselves to ensure their child is appropriately dressed for winter. This is why the Quaker® brand has been working with Boys and Girls Clubs of Canada to provide new winter coats to children from families in-need, so they can feel the #joyofwarmth.

Staying warm is about more than comfort for kids. When children don’t have warm winter coats, they can’t enjoy outdoor winter activities and there is likely a negative impact on their physical health, mental health, and social interactions.

In addition to keeping children warm on the outside, for the month of November each time someone shared the hashtag #JoyOfWarmth and tagged @QuakerCanada on their public Facebook, Twitter or Instagram profile, Quaker Canada committed to donate one bowl of warm oatmeal to a child-in-need at Boys and Girls Club locations across the country (to a maximum of 100,000 bowls). One share and tag equaled one bowl.

For more information on how Quaker® is working with Boys and Girls Clubs in Canada here.


*Quaker Canada Survey Methodology
From September 17th to September 18th, 2018 an online survey of 1,515 randomly selected Canadian adults (907 of whom are parents) who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

James Chung

Vancouver Lifestyle, Cool Tech & Travel Adventure. Email:

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