Get Glowing Skin This Spring with Avène’s New Vitamin Activ Cg Range

Spring is around the corner, and it’s the perfect time to refresh your skincare routine! Avène is launching its brand new Vitamin Activ Cg range, packed with vitamin C to give your skin an instant radiance boost.

This dynamic duo – the Vitamin Activ Cg Radiance Corrective Serum and Vitamin Activ Cg Radiance Intensive Cream – features a light, fresh texture and a delightful floral fragrance. Available online and at drugstores starting April 5th, 2024, these products are a perfect addition to any skincare regimen.

For over 30 years, Avène has been a leader in creating unique formulas for all skin types, focusing on protection and hydration. Their latest innovation, the Vitamin Activ Cg range, tackles anti-aging concerns by targeting wrinkles, fine lines, and age spots. In just 15 days, you’ll see plumper skin with a more even tone, and after a month, brown spots will be visibly reduced.

Here’s a closer look at the star of the show, the Vitamin Activ Cg Radiance Corrective Serum (30ml, $75 CAD):

Gentle Vitamin C: This formula uses a special form of vitamin C (1.8% Vitamin Cg) that’s perfect for sensitive skin, yet still delivers the brightening power of 20% regular vitamin C.

Repairing Niacinamide: This powerhouse ingredient helps extend the life of your skin cells, repairs sun damage, and fights oxidative stress, a major contributor to aging.

Plumping Bakuchiol: As a plant-based alternative to retinol, bakuchiol tackles fine lines and wrinkles while keeping your skin hydrated and plump.

To complete your routine and maximize results, the Vitamin Activ Cg Radiance Intensive Cream (50ml, $70 CAD) boasts a similar formula with niacinamide and vitamin Cg. This cream combats signs of aging, restoring radiance and smoothness. Plus, its lightweight texture feels refreshing on all skin types.

James Chung

Vancouver Lifestyle, Cool Tech & Travel Adventure. Email:

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