Canada Needs May-0: Fire Up the Grill a Day Early with Hellmann’s!

Spring is here, the weather’s warming up, and Canadians are itching to get grilling! According to a Hellmann’s survey, almost two-thirds of Canadians who grill want more time for summer barbecues.

Well, Hellmann’s has a delicious solution: May-0! This campaign proposes replacing April 30th with May-0, effectively kicking off grilling season a day early.

It’s a chance to gather with friends and family, enjoy the beautiful weather, and savour the taste of summer. Hellmann’s, Canada’s #1 mayo brand, knows the importance of bringing people together, and what better way to do that than over a delicious BBQ?

Here’s why you need to join the May-0 movement:

Extra Day of Grilling: Fire up your grill and get a head start on summer!

Bring People Together: 73% of Canadians who grill say they would use May-0 to connect with loved ones.

Head over to https://www.change.org/t/canada-en-ca and sign the petition to make May-0 a reality!