Under Armour launches UA HOVR: latest cushioning innovation


Today, Under Armour launches UA HOVR, the brand’s latest innovation in footwear cushioning technology. The UA HOVR platform is launching with two running styles — the UA HOVR Sonic and UA HOVR Phantom — and will continue to expand into other key footwear categories in the coming seasons.

UA HOVR’s ZeroGravity Feel will be proudly lifting up Canadian athletes including Canadian Marathon Record Holder, Lanni Marchant, who will be sporting the UA HOVR Sonic during her upcoming running season and our Team Canada athletes who will be sporting the UA HOVR Phantom on the podium in PyeongChang.

The UA HOVR Sonic and Phantom are now available at www.ua.ca.


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James Chung

Founder & Editor in Chief of Hello Vancity magazine. Email [email protected]

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