Bad Bunny Debuts His First Adidas Signature Shoe on Super Bowl Stage

If you watched the Super Bowl LX halftime show, you saw more than just the music. Bad Bunny took the stage at Levi’s Stadium wearing a pair of shoes we haven’t seen in stores yet: the unreleased white version of his Badbo 1.0.

The Badbo 1.0 is his first signature shoe with Adidas Originals. While he’s worked on classic models before, he designed this silhouette himself.

The debut brown colourway dropped in January. Adidas only released 1,994 pairs, so they sold out almost instantly. This white version hasn’t launched yet, but it gives us a clear look at what’s next for his footwear line.

This performance caps a record-breaking year for Benito. He recently became the first Spanish-language artist nominated for the ‘Big Three’ Grammy categories: Album, Record, and Song of the Year. Between his massive 2025 residency and this halftime show, he’s proving that language isn’t a barrier in global pop culture.