Starbucks supports Canadian Veterans with Cashless Fundraising & Free Coffee
This year, in support of Canadian veterans and military communities, Starbucks Canada is introducing digital, cashless opportunities for customers and partners (employees) to donate to The Royal Canadian Legion Poppy Fund. Starbucks Canada will also continue its tradition of providing free coffees to veterans on Remembrance Day.
Starbucks Cashless Fundraising
From October 30 to November 12, customers can donate to The Royal Canadian Legion Poppy Fund:
– At the cafe register (no purchase required)
– Through Starbucks donation page on MyPoppy.ca
– Through the link in the Starbucks app.
Customers who donate in store will receive a poppy, while online donors will receive a digital poppy that they can dedicate in memory of a veteran, download and share.
Funds raised will be dedicated to Legion programs, services, and bursaries to directly support Canadian veterans and their families.
The move to cashless fundraising is part of Starbucks efforts to prioritize the health and well-being of its partners and customers amid the second wave of COVID-19 in Canada.
Serving Those Who Serve
On November 11, anyone identifying as a veteran, currently serving CAF member or military spouse will be treated with a free tall (354 ml) hot brewed coffee at Starbucks.
Starbucks is proud to support Canadian veterans, currently serving members of the Canadian Armed Forces (CAF) and military families and honour the commitment and sacrifices these brave men and women have made for our country.