Quesada Burritos & Tacos Teams Up with Julia Grosso to Launch Limited-Edition Julia’s Fiesta Futbol Menu
Soccer fans and lovers of fresh, Mexican food can kick their taste buds into high gear this summer with Julia’s Fiesta Futbol menu, exclusively available at Quesada Burritos & Tacos, the official Mexican restaurant of Canada Soccer, starting June 26.
The new Julia Futbol Fiesta menu features the favourite taco and burrito of gold medal soccer champion Julia Grosso and will be available at Quesada’s 190+ locations nationally. The launch leads up to and takes place during the soccer star’s participation in the world’s leading global soccer tournament for women.
Julia was born in Vancouver, B.C., and scored the goal in the penalty shootout against Sweden that clinched the gold medal for Canada in 2020. Now, fans can score her favourite burrito or taco online or in restaurants to enjoy it while they cheer her on to make Canada proud!
“My partnership with Quesada embraces my love of fresh, delicious Mexican burritos & tacos that are my favourite way to fuel up after a game! It also supports my goal to connect with more Canadians to spread the joy of soccer!” Julia Grosso said.
Julia’s Fiesta Futbol menu items are made with fresh, Mexican ingredients and layer on a double helping of cheesy goodness. The burrito and taco feature grilled chicken, Quesada’s famous homemade chipotle salsa, fresh veggies, and rich and velvety queso cheese, topped with shredded cheddar.
“Julia Grosso is a soccer phenom and true role model. We’re honoured to collaborate with her,” said Shalin Shah, Director of Marketing, Foodtastic. “Our guests are huge fans and we’re delighted to be able to enrich their experience by supporting their love of the game in communities across the country as part of a longer-term commitment to soccer.”
.99 cent tacos on match days
Throughout the tournament, Quesada is rallying fans to cheer on Julia and the Women’s National Team. On match days, with the first taking place on July 20th, fans can score a .99 taco – or enjoy a free taco, when Canada is victorious!
Campaign support in restaurants and across social media
Quesada’s collaboration with Julia is supported by candid, and fun social media content that highlights the new menu while expressing Julia’s love of the game so fans can learn more about the soccer player’s achievements and journey to greatness.
Followers @quesaburritos can also enter for chances to win giveaways of merchandise autographed by the soccer star, and menu items. The limited-time menu will be promoted across Quesada channels in restaurants on its digital menu boards, on its app, and on owned media, with paid social support across Facebook, Instagram, and TikTok. Content is created in-house.
Quesada Supports Soccer
With a menu full of fresh and healthy choices, Quesada aims to make a positive impact on the Canadian soccer community, and beyond. Since partnering with Canada Soccer in Fall 2022, Quesada has been taking it, ‘To the Mex’ – its new tagline that embodies the authentic, fresh tasty menu, and vibrant personality of the brand.
Spreading the joy of soccer in communities across Canada
As an extension of the Canada Soccer sponsorship, Quesada’s soccer superfan and mascot, El Guaco, brings to life the brand’s love of the game. El Guaco enthusiastically spreads the joy of soccer and invites fans to play a branded shootout game for chances to win gift cards and various prizes.
El Guaco most recently made an appearance at Quesada’s 719 Central Parkway W. location in Mississauga when Julia met with hundreds of fans to pose for selfies and sign merchandise. El Guaco has a busy travel schedule across Canada injecting fun into pre-event activities at women’s and men’s national team soccer games, as well as at community soccer clubs, sports events, and Quesada restaurants.