Earn and Redeem Scene+ Points on Groceries at FreshCo, Sobeys, Foodland, Chalo! and Voilà by Sobeys

Empire Company Limited rolled out the new and expanded Scene+ loyalty program at its stores in British Columbia, Alberta, Saskatchewan and Manitoba. The program launched in Western Canada on September 22 and enables customers to earn and redeem Scene+ points on groceries and more at Empire stores.

The program’s debut in Western Canada also marks a first for FreshCo as the banner is now offering customers a loyalty program for the first time ever. At FreshCo and across Empire’s banner stores, customers can now save $10 off their select purchases for every $1,000 Scene+ points earned.

The program will next roll out in Ontario on November 3 at Sobeys, Foodland, Chalo! and Voilà by Sobeys.