Samsung’s new The Frame TV is a work of art

Is it a TV or artwork? At Vancouver’s waterfront station, Samsung Canada showcased The Frame 4K UHD TV. The Frame is an innovative design concept that enhanced your wall with art. In Art Mode, you can display your favourite artwork and photography.

In 4K Ultra High Definition, everything appears more cinematic with four times the resolution of Full HD. You can see extreme contrasts between darkest darks and lightest lights and colours feel vibrant and real.

The Frame screen intelligently adjust its display based on surrounding light and colours, so content appears like a painting rather than a screen. Adaptive display intelligence can also switch off The Frame when you leave the room and turn it back on once you return.

The Frame hides the mess associated with regular TVs for a clean, wireless look with one single, transparent optical cable. This allows The Frame to blend into your home decor for a refined, polished look.

The Frame allows you to add a personal touch with interchangeable bezel. The magnetic frame bezel is available in walnut, beige wood and white.

With the Samsung Collection, you have access to over 100 works for art including landscapes, wildlife and action photos, line drawings, abstract paintings, street art and digital creations. You can also purchase additional artwork in the Art Store.

The Frame is now available at select retailers across Canada for $2699.99 CDN MSRP (55” model) and $3799.99 CDN MSRP (65” model).