Video: It’s You… Vancouver – World’s first professionally produced destination film in music video format

Tourism Vancouver’s new destination film uses multiple platforms to send its message — and it’s unlike any promotional piece of its kind. Incorporating a local band and original song, “It’s You… Vancouver” is the world’s first professionally produced destination film in music video format.

The song is performed by Watasun, a Vancouver-based duo whose music fuses urban beats with traditional folk sounds. One-time buskers on Vancouver’s Granville Street, singer/songwriter Adam Bailie and percussionist Reid Hendry now record, produce and sell their own albums, taking inspiration from the city’s diversity, vibrancy and unity.

Throughout the three-minute video, the duo perform their catchy tune while making appearances in, near or atop of iconic Vancouver attractions, including the Vancouver Convention Centre roof, an Aquabus ferry and snow-covered Grouse Mountain.

Video - It's You... Vancouver - World's first professionally produced destination film in music video format

James Chung

Founder & Editor in Chief of Hello Vancity magazine. Email james@hellovancity.com

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