Starwood Hotels’ Eco-Wise Element Brand to Make Western Canada Debut at Burnaby’s Metrotown

Starwood Hotels & Resorts Worldwide, Inc. announced its eco-wise Element brand is slated to open its first hotel in Western Canada at the end of February 2015. Element Vancouver Metrotown is part of Bosa Properties’ new Sovereign building, the tallest tower in Burnaby. Element Vancouver Metrotown will offer a fresh, re-imagined perspective on the extended stay experience with 169 stylish, sustainable rooms and suites with an atmosphere designed to fuel a life in balance and on the move. The hotel is conveniently located on the northeast corner of Kingsway and Willingdon Avenue, steps from the growing Burnaby business district, Metropolis at Metrotown, and a quick, 20 minute Skytrain ride to downtown Vancouver.

“The opening of Element Vancouver Metrotown will provide a compelling new option for travelers in a vibrant location,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Element is resonating with travelers who share the brand’s passion for smart, sustainable living. Metrotown marks our second Element in Canada, which joins Element Vaughan Southwest in the greater Toronto region.”
“Burnaby is one of the fastest growing business communities in British Columbia and our Element will fill a growing need, offering healthy amenities and a balanced lifestyle to both the business and leisure traveller” says Paul Gallop, Element Vancouver Metrotown General Manager. “We are proud to promote a healthy lifestyle and to be built green from the ground up.”

Element Vancouver Metrotown features light-filled studio guest rooms and suites featuring a fluid design of modular furniture, swiveling flat-screen televisions, large desks with open shelving and custom-designed closets. Bathrooms are spa-inspired, with an invigorating rain shower and dual-flush toilet. Rooms also offer fully equipped kitchens and the signature Heavenly® Bed. Other brand signatures include a state-of-the-art, 24-hour fitness centre, an indoor saline swimming pool, and more than 6,000 sq. ft. of prime meeting space with modular furnishings. Guests can stay on the move with Element’s complimentary bikes to borrow and enjoy fun and free extras including complimentary Wi-Fi throughout the hotel, the signature RISE breakfast, RELAX evening reception, and salon bar carts stocked with premium wines and beers, soft drinks and snacks, available after hours.

For the culinary enthusiast, Glowbal Group’s Trattoria will be opening onsite in February, offering guests a casual dining option from one of British Columbia’s most popular restaurant groups. A 28,000 sq.ft. Good Life® Fitness gym is located next to the Sovereign Tower.

Originally launched in 2008, Element became the first major hotel brand to mandate that all properties pursue the US Green Building Council LEED certification (Leadership in Energy and Environmental Design) for high-performance buildings with energy-efficient appliances used in all properties. Recognized as an industry leader in the eco-space, Element’s global portfolio is set to triple by 2017.