Raptor’s legend Mo Pete and Kraft launch new program to protect the places we play: Kraft Project Play
Vibrant and active communities start with better places to play. In fact, a study found that Canadians perceive that recreation services make a significant contribution to improved health (93%) and boost social cohesion (89%). With this in mind, Kraft Project Play is encouraging Canadians coast to coast to help build a better future by building better places to play. Beginning today and through June 14, communities can nominate their local project at KraftProjectPlay.com for a chance to win a quarter of a million dollars towards upgrading a recreation facility – the largest single community investment Kraft Canada has made to date.
Kraft Project Play is a new partnership with Bell Media’s TSN and RDS and marks an evolution of their award-winning Kraft Celebration Tour campaign. The program provides a platform for Canadians to showcase their community’s unique contributions to sport. The submissions target three of the most popular recreational activities in Canada, basketball, soccer and tennis, and also include an area for other play initiatives that motivate Canadians to participate in active living.
In support of the launch of Kraft Project Play, beloved Toronto Raptor legend and TSN basketball analyst Morris “Mo Pete” Peterson is challenging Canadians to “come out and play” and celebrate their local facility by sharing a short video or picture of themselves in their favourite place to play using the hashtag #ComeOutAndPlay.
“The courts and schoolyards I grew up in and on meant so much to me. They’re where I met some of my closest friends, fell in love with basketball, and started to develop my game. I owe so much to them,” said Peterson. “No matter what sport you’re playing, it’s clear that communities need these facilities, because stronger communities start with better places to play.”