Luvo is now available in IGA, Choices & Urban Fare

Luvo is now available in IGA, Choices & Urban Fare -1

Luvo Inc., a forward-thinking food company that offers chef-created, nutritionist-approved meals made from high quality ingredients, announced its further expansion in British Columbia to include select IGA, Choices and Urban Fare, as well as a number of independent grocers across the province. Luvo is creating the next generation of frozen food, with a mission to make it easier for people to eat nutritious meals that taste amazing every day.

“We know that British Columbians with busy lifestyles want the best for their bodies, and are looking for convenient and affordable options that deliver both great taste and optimal nutrition,” said Christine Day, Chief Executive Officer at Luvo. “We are extremely excited to be expanding our presence in our home market of BC and bring a wide range of nutritious options that are made with real, wholesome ingredients, so consumers can feel and perform better in every aspect of life.”

Luvo believes that the smart food choice should be the easy one. That’s why every one of Luvo’s nutritionist-approved meals have one or more servings of fruits and vegetables, mostly whole grains and lean proteins raised without antibiotics. The Company’s global menu uses herbs and spices, instead of extra sodium, sugar, artificial colors, flavors and sweeteners.

“The frozen food aisle today is full of health-boasting meals, but most are stuffed with hidden salt and preservatives,” said Christine Day. “Luvo is introducing Frozen Food 3.0 — great tasting, simply made, nutritious frozen meals that are affordable and accessible without the added sugar and sodium. We are going beyond the convenient and heavily processed products that came before us and sparking a change in the way consumers eat and think about frozen food, with nutritional standards that set us apart.”

Luvo was recently named one of Fast Company’s Most Innovative Companies, and works with community partners and an elite group of health-conscious, influential athletes and brand ambassadors to create awareness of nutrition education and promote a nutrition-fueled lifestyle. These include the Company’s Brand Development Officer, Derek Jeter, as well as brand ambassadors Russell Wilson, quarterback of the Seattle Seahawks, and Natalie Coughlin, 12-time Olympic & 20-time World Championship medalist swimmer.

Luvo entrees now available in select IGA, Choices, Urban Fare, and independent grocers in BC include: Orange Mango Chicken, Chicken Chili Verde, Kale Ricotta Ravioli, Chicken Enchiladas, Turkey Vegetable Lasagne and Vegetable Coconut Curry Pilaf. Luvo’s breakfast options include: Steel Cut Oatmeal and Farmer’s Market Frittata. And for those truly seeking something “on-the-go” Luvo offers three burritos including: Organic Bean and Cheese, Chicken Poblano Verde and Chicken Coconut Curry.

Luvo currently offers a wide range of globally inspired entrees and burritos at major retailers throughout North America and is also available on select Delta Air Lines flights and online at and For more information on where to buy Luvo in your local area, please visit:

Luvo is now available in IGA, Choices & Urban Fare -2

James Chung

Vancouver Lifestyle, Cool Tech & Travel Adventure. Email: [email protected]

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