Karyn Zuidinga – Analytic Design Group Inc.
Hello Vancity Profile: Karyn Zuidinga, Founder & CEO of Analytic Design Group Inc.
Karyn Zuidinga is the Founder and CEO of Analytic Design Group Inc (ADGI). Founded in 2005, Analytic Design Group is dedicated to the idea that great design is driven by user-focused insights. Karyn has led the company to be a leading user experience firm with offices in Vancouver and Seattle.
With over 12 years experience designing information spaces and supported by a Master’s in Publishing, Karyn brings a solid foundation of experience and education to her role as Director of User Experience. She has provided the strategic information design direction and insights for such significant projects as the PHSA Intranet Redesign, the BCCDC website redesign, TransLink’s website redesign, TransLink’s Trip Planner redesign, SportFitcanada.com redesign, and DYS Architects. Karyn has also worked with AT&T to help refine their usability testing requirements for data-driven devices, as well as oversees the user research ADGi does for multiple device vendors such a Research in Motion (BlackBerry), Palm (now HP), Samsung, and Sony Ericsson.
As the Principal of Analytic Design Group Inc. she has built the business to become one of the most respected user experience consulting firms in Vancouver. Her staff has grown and the range of projects has grown both in breadth and depth of engagement.
Karyn has driven the development of a proprietary web-based tool that ADGi has developed that allows them to remotely test information architecture prototypes. This tool has been instrumental in helping them to design outstanding information architectures that are evidence-based.
Karyn also taught user experience design for four years at Capilano University’s Interactive Design Program.
Karyn will be speaking at Social Media + Mobile Marketing Unplugged Conference at SFU Segal Graduate School of Business on July 7, 2012. Don’t forget to use promo code “hellovancity” & recieve an extra $25 off!
For more information, please visit: http://www.analyticdesigngroup.com