Interview with Rafe Petkovic, Head of Industry, Retail at Google Canada

As Canadians are getting ready to go Christmas shopping online, 61% of local retailers do not have a website and 49% want to use the Internet to promote their business, but don’t know where to start.

We sat down with Rafe Petkovic, Head of Industry, Retail at Google Canada to talk about developing an omnichannel strategy, adapting to consumer behaviour and using Google Apps to boost your online presence.

72% of Canadians will research online before buying this holiday season, get your business on Google to drive sales.

– Place your local store on Google Maps
– Track how people find your business on Google My Business
– Optimize your website with Google Webmaster Tool
– Attract consumers with Google AdWords

To learn more, go to:

1. Google My Business – google.ca/mybusiness and also available as an app

2. Follow @GoogleSMB on Twitter or follow the blog – http://googleandyourbusiness.blogspot.ca