Interview with Rafe Petkovic, Head of Industry, Retail at Google Canada
AsÂ Canadians are getting ready to go Christmas shopping online, 61% of local retailers do not have a website and 49% want to use the Internet to promote their business, but donâ€™t know where to start.
We sat down with Rafe Petkovic, Head of Industry, Retail atÂ Google Canada to talk about developing an omnichannel strategy, adapting to consumer behaviour and using Google Apps to boost your online presence.
72% of Canadians will research online before buying this holiday season, get your business on Google to drive sales.
To learn more, go to:
1. Google My Business – google.ca/mybusiness and also available as an app