Fossil Announces Line of Fashionable Connected Accessories in Time for the Holiday Season
It’s time. Time to let everyone know that a connected accessory can be more than just a functional electronic. It can be simple. It can be fashionable. It can ignite curiosity, sparking you to explore new places and experience new adventures. And in November, it’s Fossil’s time.
Introducing Fossil Q: a line of fashionable connected accessories that showcase the design excellence, expert craftsmanship and bit of whimsy that defines Fossil – one of the world’s leading accessory brands. Comprised of two types of connected watches (both display and non-display) and two styles of connected bracelets (one for men and one for women), there’s something for everyone.
For the past 30 years, Fossil has created the most authentic, vintage-inspired, creatively charged, beautiful timepieces. It continues to push the envelope of innovation in order to capture the uniqueness of its consumer. And as consumers demand more information than ever before, it’s only natural that Fossil would evolve the brand to include connected accessories. This line, created in collaboration with Intel, is a delicate balance of fashion and functionality, seamlessly providing consumers only the information they need when they need it.
“Our customers are obsessed with their personal sense of style and staying connected, and we are thrilled to enter into this emerging category with an answer to their needs,” said Jill Elliott-Sones, Chief creative officer at Fossil. “Fossil Q is the result of countless hours of meticulous design expressed through a playful curious lens. Our hope is the unique attention to detail in both our connected accessories line and app cue our audience to try new things, be more curious and experience the world around them like never before.”
Acting as your fitness tracker as well as your fun and quirky friend, Fossil Q will cue you to be curious, cue you to be active and cue up notifications from the contacts and apps you care about, without compromising your style.
The entire line of connected accessories is engineered with Intel Innovation and is compatible with Android 4.3 and higher, iPhone 5 and above (running iOS 8.2 and higher), and connects via Bluetooth 4.1. The app works with top fitness applications Google Fit, Health, UP by Jawbone and UA Record by Under Armour. They also come with a wireless charging base for stress-free recharging.
Specifically the Fossil Q line includes the following:
Q Reveler: Who says you can’t have fun and look good while doing it? Q Reveler is your trusted friend, keeping track of how far you run, notifying you of only the people and apps you care about and daring you to be bold and explore more around you. Keep track of who’s contacting you with a subtle nudge and color LEDs. Q Reveler will be available mid November at a cost of $155.
Q Dreamer: Finally, a fitness tracker and more that looks like one of your favorite bracelets (and it goes with everything). Choose a leather band for work and a silicone band while working out; there are plenty of options to choose from, and you’ll stay connected at the same time. With gentle vibrating alerts and customized colour notifications for key contacts and apps, you’re sure to stay in touch, in style. Q Dreamer will be available mid November at a cost of $155.
Q Grant: Curiously unassuming, it’s more than meets the eye. The Q Grant looks like an ordinary watch, but under its beautiful face, it’s talking to your smartphone, tracking fitness, listening for important messages and then alerting you to only the emails, texts, phone calls and app news you care about. Customize your key contacts with their own colour, and when they contact you, you’ll feel a gentle vibration and see that colour appear on right, left, or both LED indicators located on either side of the watch.Q Grant will be available mid November and cost from $215-$235.
Q Founder: A powerhouse packed into an elegant package. Let your personality free as you customize your favorite watch faces with a simple swipe and tap. The Q Founder is the result of collaboration with Intel and Google, engineered with Intel Innovation and powered by Android Wear. Leveraging Intel and Google technology, the Q Founder shows you useful information just when you need it and is compatible with both Android phones and iPhones. Q Founder will be available just in time for the holiday shopping season in mid December at a cost of $335-$355.
The magic that powers all of these devices is thanks to Fossil’s proprietary app. It has three main features:
Q Activity: This built-in fitness tracker lets you know how many calories you burned and also provides results in a curious way to make your activities a bit more fun. No need to ditch your favorite fitness apps; this tracker can connect seamlessly to Google Fit, Health, UP by Jawbone and UA Record by Under Armour.
Q Notifications: These notifications are your cue that a social media update, important call or meeting awaits. Filter by just the contacts or apps you care about – or get them all. It’s up to you.
Q Curiosity: Cue your curiosity! These notifications alert you that it’s time to break free from routine, look from a different angle or try something new in your community. These activities will ignite a new perspective, open up your creativity and leave your brain feeling refreshed.