Fjällräven Continues Growth in Canada with Launch of E-Commerce Website
Following the opening of its first Canadian flagship store in Vancouver, BC this past April, Swedish outdoor heritage brand, Fjällräven, has launched a new website specifically targeted towards Canadian consumers. Up and running for spring 2014, Fjällräven’s website caters to Canadians with a new channel to shop the products that the brand is known for: outdoor apparel and gear for men, women, and children.
The site will offer the largest selection of Fjällräven products available online in Canada, providing consumers of all outdoor abilities with exceptional gear for their adventures and activities. Staple pieces like the iconic Kånken bag, Greenland jacket, Expedition Down Parka and various versions of trekking trousers can transition to meet the city or summit needs of any urban explorer, and are available for purchase online immediately. An additional selection of outdoor equipment, such as sleeping bags and tents, will also be introduced in upcoming seasons.
The website contains brand and product info for all of the quality, hard wearing equipment and apparel that Fjällräven is known for and consumers are encouraged to sign up for the official Canadian newsletter for updates on sales, events, and promotions.
Fjällräven can also be found in select retailers across Canada.
Visit Fjällräven Canada online:
Follow on social media:
Instagram @fjallraven_vancouver and @fjallravenusa