Interview Anthony Brands CEO Anthony Sosnick
Anthony was founded in 2000 by CEO Anthony Sosnick when he noticed a market gap for high quality, multi-functional skincare products for men. While visiting Vancouver, I got a chance to interview Anthony and learn more about the High Performance line. The High Performance formula helps prevent premature aging, protect against free radicals and increase cellular turnover and restore elasticity for a more youthful skin. The active ingredients include Cucumber Extract, Carrot Root Extract, Alpha Hydroxy Acids, Shea Butter, Jojoba Oil, and Vitamins A, C, and E.
Anthony tagline is “developed for men. borrowed by women”.Â Over the years, more and more women were buying Anthony products. It started off with purchases for the men in their lives. However, women realized that Anthony products were just as good as other products they were using butÂ at a better price point.
While at Nordstrom, I got a nourishing facial treatment. The skincare expert determined I have oily skin and recommend to update my daily routine. She suggested to use the Glycolic Facial Cleanser to help remove excess oil and impurities from the skin. Followed by Oil Free Facial Lotion to hydrate the skin andÂ doesn’t leave a greasy film. Lastly,Â use theÂ Glycolic Exfoliating and Resurfacing Wipes to wipe away dirt and grime throughout the day.
AllÂ Anthony products are paraben free, vegan and allergy and dermatologist tested. It is available atÂ high-end retailers, Sephora and Nordstrom.