Levi’s Pop-Up Lands in Montreal for Osheaga Weekend

If you’re looking for something cool to do the weekend of August 1st to 3rd, especially if you’re in town for Osheaga, you’re in for a treat. Levi’s is setting up its first-ever pop-up experience in the city.

They’re taking over L’Hôtel Bleu in Old Montreal, right on the charming cobblestone streets of Saint-Paul Street West. Think of it as a hub where fashion, music, and culture come together for a few days of fun.

So, what’s happening at this pop-up? For starters, you can get your denim customized right on the spot. Imagine walking away with a pair of Levi’s that are uniquely you. They’ll also be giving out some exclusive Levi’s gifts, which is always a plus.

But that’s not all. Need a little touch-up before heading out? There will be a full glam room with makeup by MAC Cosmetics Canada and hair styling by Moroccanoil. You can also capture some great photos for your social media feeds in their content studio. Plus, you’ll be able to shop a curated selection of festival-ready gear.

While you’re there, enjoy some drinks and bites from Alphabet Café and relax in lounge spaces furnished by EQ3.

Here’s the important part: this event is exclusively for Levi’s Red Tab members, but the good news is that it’s completely free to join. Becoming a member gets you access to the pop-up and other perks like early access to sales, birthday rewards, and more.

To make sure you don’t miss out, you should sign up to become a Red Tab member before you go. You can register through this link: https://www.levi.com/CA/en_CA/join