CeraVe Teams Up with the NBA as the Official Skincare & Haircare Partner
CeraVe, which is already the #1 dermatologist-recommended moisturizer brand in Canada, has officially teamed up with the National Basketball Association (NBA) in a multiyear partnership. This collaboration makes CeraVe the league’s Official Skincare and Haircare Partner.
This partnership is built on the idea that effective, science-backed care should be accessible to everyone, not just athletes.
Julie Horil, CeraVe Canada General Manager, said the collaboration brings together “two culturally anchored powerhouses” that align with CeraVe’s belief in making effective, dermatologist-recommended care accessible. She explained that this endeavor is more than just offering products; it’s a commitment to “sparking meaningful dialogue about skin and scalp health,” ensuring broader access to dermatologists, and helping to foster a culture of holistic self-care for the whole NBA family, both on and off the court
For the NBA, the partnership reflects their commitment to expanding their “lifestyle and wellness offerings,” a focus that is increasingly important to modern fans and athletes, according to Paolo Pastore, VP, Global Business Development, NBA. CeraVe brings trusted expertise and an innovative way to connect with the diverse and passionate NBA audience.
Throughout the season, fans can expect to see CeraVe’s presence through custom content, storytelling, and at marquee NBA events, including the Emirates NBA Cup, NBA All-Star and NBA Summer League.
The partnership also builds on CeraVe’s existing “Head of CeraVe” campaign with 10-time NBA All-Star Anthony Davis, expanding the brand’s reach through original content across the NBA’s social and digital channels. Even fans who prefer to play virtually will see CeraVe integrated into NBA 2K26 to connect with the league’s gaming community.
Perhaps the most impactful part of this team-up is their community involvement.
CeraVe will be collaborating with the NBA on a program called “Care For All.” This initiative will focus on youth engagement through a Jr. NBA clinic in Canada. The program will provide families with comprehensive resources and education on skin health, including opportunities for dermatology screenings, product sampling, and general education.
