Layâ€™s and Swiss Chalet team up to create the ultimate Canadian chip
Brace yourselves Canadian chip lovers! For the first time ever, Canadians will have the chance to enjoy the savoury Chalet sauce they love on the countryâ€™s favourite potato chips. Layâ€™s and Swiss Chalet have partnered to bring Canadians a truly Canadian delicacy, Layâ€™s Chalet Sauce potato chips.
â€œLayâ€™s is constantly in pursuit of new flavours to excite Canadian chip lovers and Layâ€™s Chalet Sauce potato chips are no different,â€ says Shereen Yasseen, Senior Director of Marketing – Frito-Lay Core & Global Brands, PepsiCo Foods Canada. â€œThis creation combines a classic Canadian flavour with Canadaâ€™s favourite potato chips made from homegrown potatoes, giving our fans a new way to enjoy a taste they love.â€
Swiss Chaletâ€™s secret recipe sauce has been a staple with Canadian families since 1954, developing a cult like following where Canadians will do just about anything for (and with) the signature dipping sauce â€“ drink it with a straw, swim in it, even bathe in it. It was this fanatical love of the sauce that inspired Layâ€™s and Swiss Chalet to create the most Canadian chip ever.
â€œPartnering with Layâ€™s was a natural extension for our brand,â€ says Lindsay Robinson, Director of Marketing â€“ Swiss Chalet, Cara Operations Limited. â€œWe pride ourselves on being Canadian, from our 62 year foot print, to our product quality story and heritage, and our friendly â€œhome away from homeâ€ service. This uniquely Canadian potato chip was the perfect way to bring two iconic Canadian flavours to the masses in a new and exciting way.â€
Canadian Chalet sauce lovers need to mark their calendars. Beginning September 2016, Layâ€™s Chalet Sauce potato chips are only available in-restaurant at participating Swiss Chalet restaurants while quantities last. The potato chips will be available in 255g bags and 40g bags.