Layâ€™s Canada Teams Up with NHL Superstar Drew Doughty for Smiles Campaign
Layâ€™s Canada has partnered with NHL superstar Drew Doughty to take part in a recent online video in support of their Layâ€™s Smiles campaign. The Smiles campaign is lighthearted, interactive way for consumers to engage with the brand, through smiles printed directly on Layâ€™s bags. Layâ€™s wants to remind Canadians that despite everyday moments of frustration, life is better with a smile.
Playing off Drewâ€™s love of golf, Layâ€™s Canada captured a video featuring Drew and his friend in a friendly but fierce longest drive competition and introduces the Smiles bag to break the tension and make life a little better.