Process: The Adidas Ultra Boost

Despite living in the modern age where nearly everything that is created is done so by autonomous machinery, it’s refreshing to see that there is some level of human intervention to produce the polished product. From the complete knitted uppers to boxing the complete pair, this short exploration in the construction of the Ultra Boost sheds light on the breakdown of the minimal, lightweight running shoe, and the attention to detail implemented by the workers.

The Adidas Ultra Boost 2

James Chung

Founder & Editor in Chief of Hello Vancity magazine. Email james@hellovancity.com

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