People Footwear – New Footwear Brand Takes You Feet First Into The Future!
Canadian entrepreneur Damian Van Zyll De JongÂ officially launches People Footwear, a Vancouver-based footwear brand producing the nextÂ generation of classic casual footwear. With a view to reinvigorate the global footwear market,Â People kicks off the international launch of its Spring/Summer â€™15 collection here in Canada.
â€œThe focus is lightweight materials, supreme comfort, and timeless style,â€ states De Jong.Â â€œPeople Footwear offers a contemporary design stripped down to its simplest form. FromÂ construction to production, nothing is wasted and everything is streamlined. That process ofÂ simplification and reinventing classic styles has created footwear for the future.â€
People produces comfortable, quality footwear made from the latest technology. ConstructedÂ from Peopleâ€™s own performance molded foam known as Skylite Ethylene-Vinyl Acetate (EVA),Â their shoes are the epitome of comfort. â€œOur shoes are inspired from famed classic casuals ofÂ eras past so they have a familiar silhouette, but weâ€™ve combined that aesthetic with our cuttingÂ edge technology to create an exciting look and feel,â€ says De Jong. â€œWe dare you to pick themÂ up and give them a try â€“ youâ€™ll be hard pressed to come across a lighter shoe.â€
People isnâ€™t just tipping the scales when it comes to lighter shoes, theyâ€™ve also introduced theÂ DreamKnit collection which is the first of its kind in the casual footwear market. Using a high-tech digital knitting machine each pair takes one hour to digitally knit using multiple spools ofÂ thread to create a unique look and feel (and reduces waste!). â€œThis is the first casual shoe of itsÂ kind â€“ our DreamKnit collection will help change the future of footwear production,â€ raves De Jong.
What else inspires People Footwear? Well, people, of course. People is comprised of believers.Â They trust in the collective spirit and transformative power of human beings, includingÂ themselves. The brand has categorized itself as high-performance leisure, meaning they aim toÂ perfect the art of relaxation and engaging in leisurely and pleasurable activities â€“ somethingÂ people everywhere can enjoy. â€œPeople footwear is made by the people for the people. We setÂ out to create shoes that allow people all over the globe, regardless of gender, age or religion, toÂ lay back and kick it with their Peoples.â€
People Footwear is heading feet first into the future and the skyâ€™s the limit!
The Phillips is a hybrid interpretation of a the original sneaker and features a Skylite EthylÂ EVA Outsole, a 3D-printed mesh upper, color-matched laces, and a removable SuperCushÂ EVA Sockliner. SuperCush, made of compression-molded low-density EVA, is supremelyÂ shock-absorbing and adapts to the shape of the wearers foot for maximum comfort.
The Stanley is a hybrid interpretation of a classic casual deck shoe and features a SkyliteÂ EVA Outsole, a 3D-printed mesh upper, color-matched laces, and a removable SuperCushÂ EVA Sockliner.
The Lennon is a hybrid dual-strap sandal and features a dual-density Skylite EVA OutsoleÂ and a micro-fiber lined PU nubuck strap with adjustable painted-metal buckles.
The Senna is a fully-molded driving moccasin and features Skylite EVA Outer with a fixedÂ SuperCush EVA Sockliner, rubber traction pods, and removable laces.