I Love Ugly Watch Collection

I Love Ugly is well-known for its classic, yet contemporary clothing, the New Zealand brand’s latest range of watches is no exception to the rule. Created for the punctually-driven individual and those who make the most of every second, this season’s new timepieces draw from iconic wristwatch designs, but come updated for today’s jam-packed modern lifestyles. Standouts from the collection include new iterations of the Classic Watch — a favorite from I Love Ugly’s original watch series — the minimalist Samuel Watch and the detailed Ernest Watch, which draws inspiration from both physicist, Ernest Rutherford, and American literary icon, Ernest Hemingway.