Frank + Oak announces expansion into Womenswear for Fall 2016
Frank + Oak, the global omnichannel menswear leader announces its very first womenswear line launching in Fall 2016. The expansion marks the brandâ€™s continued dedication to well-crafted, progressive styles, coupled with a highly personalized shopping experience.
After several years of receiving thousands of customer requests for a womenâ€™s line, the brand is preparing to launch a collection spanning tees, sweaters, blouses, skirts, dresses, pants, outerwear and accessories designed for female silhouettes for the very first time.
â€œWeâ€™ve developed a reputation as the brand for creative and entrepreneurial Millennials. Until now, weâ€™ve only actively served a portion of that market,â€ says Ethan Song, CEO and Co-Founder of Frank + Oak. â€œOur aspiration isnâ€™t simply to serve to our customersâ€™ girlfriends â€” we want to build connections with communities of independent, passionate and creative women by providing considered style and a memorable shopping experience.â€
Drawing inspiration from the life and style of pioneering and entrepreneurial women, the Frank + Oak Womenâ€™s collection will feature a selection of clean silhouettes with an effortless approach, demonstrating the brandâ€™s trademark wit, combined with thoughtful details and uncompromising versatility.
The forthcoming womenswear collection will live under the Frank + Oak banner and will launch in Fall 2016. The Frank + Oak Womenâ€™s line will offer premium quality at accessible price points
Visit frankandoak.com/women to learn more about the collection. Customers can sign up to receive updates as the collection develops, invites to exclusive events and reserved pre-sale access to the collection before sales open to the public.