Frank + Oak announces expansion into Womenswear for Fall 2016
Frank + Oak, the global omnichannel menswear leader announces its very first womenswear line launching in Fall 2016. The expansion marks the brand’s continued dedication to well-crafted, progressive styles, coupled with a highly personalized shopping experience.
After several years of receiving thousands of customer requests for a women’s line, the brand is preparing to launch a collection spanning tees, sweaters, blouses, skirts, dresses, pants, outerwear and accessories designed for female silhouettes for the very first time.
“We’ve developed a reputation as the brand for creative and entrepreneurial Millennials. Until now, we’ve only actively served a portion of that market,” says Ethan Song, CEO and Co-Founder of Frank + Oak. “Our aspiration isn’t simply to serve to our customers’ girlfriends — we want to build connections with communities of independent, passionate and creative women by providing considered style and a memorable shopping experience.”
Drawing inspiration from the life and style of pioneering and entrepreneurial women, the Frank + Oak Women’s collection will feature a selection of clean silhouettes with an effortless approach, demonstrating the brand’s trademark wit, combined with thoughtful details and uncompromising versatility.
The forthcoming womenswear collection will live under the Frank + Oak banner and will launch in Fall 2016. The Frank + Oak Women’s line will offer premium quality at accessible price points
Visit frankandoak.com/women to learn more about the collection. Customers can sign up to receive updates as the collection develops, invites to exclusive events and reserved pre-sale access to the collection before sales open to the public.