Fjällräven pops up in Vancouver’s Chinatown for the Holidays
This December, Swedish outdoor heritage brand, Fjällräven, will bring their high quality, timeless designs to Vancouver’s Chinatown neighbourhood with the launch of their first Canadian pop-up shop – just in time for the holiday season.
One of the most iconic Scandinavian brands known for their clean and functional outdoor apparel and gear, Fjällräven’s pop-up shop offering will focus on a curated selection of long-time favourites. Customers will be able to stock up on the brand’s iconic Kånken backpack, their signature Greenland Jacket and select unisex accessories.
“Our recent retail expansion into Canada this past April with our Vancouver flagship store has established a strong and loyal fan base within the city-meets-mountain culture.” says Nathan Dopp, Fjällräven’s VP of Sales and Marketing in North America.”The pop-up is an exciting opportunity to continue serving our existing customers while connecting with those who are new to the brand.”
The Fjällräven pop-up shop will be open from December 9th – 31st at @thisopenspace, a popular rotating Vancouver storefront that has hosted over 70 pop up concepts to date.
Address: Fjällräven Pop-Up Shop – 434 Columbia St Vancouver, BC
Store Hours: Monday to Saturday 11am – 6pm & Sundays 12pm – 5pm.
Fjällräven will celebrate the opening of its pop-up shop Tuesday, December 9 with an exclusive media preview
from 5-7pm followed by the official launch event, open to the public, from 7-10pm.