FjÃ¤llrÃ¤ven pops up in Vancouverâ€™s Chinatown for the Holidays
This December, Swedish outdoor heritage brand, FjÃ¤llrÃ¤ven, will bring their high quality, timeless designs to Vancouverâ€™s Chinatown neighbourhood with the launch of their first Canadian pop-up shop – just in time for the holiday season.
One of the most iconic Scandinavian brands known for their clean and functional outdoor apparel and gear, FjÃ¤llrÃ¤venâ€™s pop-up shop offering will focus on a curated selection of long-time favourites. Customers will be able to stock up on the brandâ€™s iconic KÃ¥nken backpack, their signature Greenland Jacket and select unisex accessories.
“Our recent retail expansion into Canada this past April with our Vancouver flagship store has established a strong and loyal fan base within the city-meets-mountain culture.” says Nathan Dopp, FjÃ¤llrÃ¤venâ€™s VP of Sales and Marketing in North America.”The pop-up is an exciting opportunity to continue serving our existing customers while connecting with those who are new to the brand.â€
The FjÃ¤llrÃ¤ven pop-up shop will be open from December 9th – 31st at @thisopenspace, a popular rotating Vancouver storefront that has hosted over 70 pop up concepts to date.
Address: FjÃ¤llrÃ¤ven Pop-Up Shop – 434 Columbia St Vancouver, BC
Store Hours: Monday to Saturday 11am – 6pm & Sundays 12pm – 5pm.
FjÃ¤llrÃ¤ven will celebrate the opening of its pop-up shop Tuesday, December 9 with an exclusive media preview
from 5-7pm followed by the official launch event, open to the public, from 7-10pm.