adidas Originals nmd – the past empowers the future
Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The adidas Originals NMD joins this selection.
Designed for a nomadic lifestyle without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and Primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brandâ€™s collective memory. The result is a fearless new silhouette driven by adidasâ€™ pioneering archive that defines the shape and style of today.
Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context â€” jolting the iconography surrounding adidasâ€™ most celebrated products and merging them with unparalleled 2016 engineering.
A technical runner realized as a lifestyle sneaker, the NMD is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. Designed without compromise, a modern upper construction, an exaggerated silhouette, and bold archival details comprise the dynamic concept. The NMDâ€™s midsole is elevated with adidas BOOST technology, in which blown EVA pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of adidas Primeknit, boasting new levels of flexibility, stability, and strength.
â€œadidas is a pioneering brandâ€”that is the principle we were built on,â€ says Nic Galway, adidas Originals VP of Global Design. â€œOur archive features the best technology of its time and continues to empower us. Itâ€™s not a museum. Itâ€™s a tool. Itâ€™s a reference.â€ NMD Ââ€“ the past empowers the future.
The launch NMD is available globally for $220 CAD, at adidas Originals stores, select retailers and via adidas.ca/NMD from December 12th