adidas Originals Designing the C-10

The C-10 from adidas Originals stretches the boundaries of traditional shoe categories and unleashes the latest in style. adidas Originals North American Design Director Brian Foresta and C-10 Designer Erik Hernandez share their inspirations for the new design that draws from basketball, running, fashion and even architecture.

The C-10 looks back to adidas Originals heritage with the ZX 000 heel counter, while evolving the three stripes branding with a single strap.

adidas Originals Designing the C-10

James Chung

Founder & Editor in Chief of Hello Vancity magazine. Email james@hellovancity.com

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