TOPSHOP and TOPMAN’s Largest International Store Opens in Downtown Vancouver
Arcadia-owned TOPSHOP and TOPMAN today sees the opening of its largest international TOPSHOP and TOPMAN in Vancouver; operating in partnership with The Bay. After months of consumer buzz and excitement, the opening now brings the UK-based brands’ joint style authority and brave trend-setting approach to The Bay’s downtown Granville store on October 18, 2012. TOPSHOP and TOPMAN in Granville will boast the same selection of trend-driven pieces, specialized collaborations, and tailored services that both brands have become internationally known for, and celebrated by style-conscious consumers. As British high street style champions, TOPSHOP and TOPMAN remain a favourite amongst the fashion set, and TOPSHOP is the only fast fashion brand to regularly show collections at London Fashion Week, setting popular fashion trends each season.
The striking new Vancouver store features an escalator entrance directly from historic Granville Street taking shoppers into over 33,000 square feet of retail bliss. Polished black glass portal entries, matte porcelain flooring and white neon signage, bring the brands’ signature look to the Vancouver location. Architectural details will include signature touches such as mannequin display windows, carnival neon shop lettering and graphic mural decals.
“We are thrilled to bring TOPSHOP and TOPMAN’s inspiring style to Vancouver consumers,” says Bonnie Brooks, President, Hudson’s Bay Company. “The launch of TOPSHOP and TOPMAN in Vancouver signifies a momentous occasion for The Bay as we celebrate the grand opening of the largest international flagship store. We are excited to open the doors of the Vancouver location to consumers on October 18, and look forward to the continued success of the UK-based brand in Canada.”
“We are delighted to be opening our first store on Canada’s West Coast. Vancouver is such a vibrant and diverse city that our approach to fashion will be a perfect fit. The success to-date of our locations in Toronto has shown that the Canadian customer has really embraced our offering of up-to-the minute affordable style with fashion authority. The new store on Granville Street, our largest international one yet, will allow shoppers to enjoy the full TOPSHOP in-store experience,” says Mary Homer, Managing Director, TOPSHOP.
“We are extremely happy to be launching TOPMAN in this fantastic space which represents yet another step in our continued international growth,” says David Shepherd, Managing Director, TOPMAN. “We will continue to offer all the latest TOPMAN trends and up-to-the-minute fashions that will keep our Canadian customers coming back for more!”
Apparel | Accessories | Make Up
TOPSHOP will showcase the extensive trend-driven mainline, a curated selection of Boutique, one of TOPSHOP’s most loved in-house collections. Boutique is the go-to label for any girl in the fashion know. From sleek and quality takes on everyday staples, to high-end prints and fine fabrics and cuts. Not to be missed, TOPSHOP is proud to announce its first collaboration with JW Anderson. Inspired by youth, pop and sub-cultures, JW Anderson’s TOPSHOP collaboration is pulsing with coolness. Go head-to-toe tartan, get covered in zebra print or slip into a stylish bomber jacket for a look that will have heads turning. For a complete look dressing the Vancouver store will also carry a vast array of fearless statement accessories, from bags and shoes to the Freedom jewelry collection. To complete the look, beauty lovers rejoice: Dark Side of Nude – gothic goes glamourous with our decadent capsule makeup collection. Complementing this evolving seasonal line will be the TOPSHOP Makeup core range of affordable everyday essentials.
Apparel | Accessories
TOPMAN’s latest trends are showcased within a slick, stylish space with a distinct modern British feel, providing a true shopping destination for the consumer. In addition to the main collection, TOPMAN will also feature TOPMAN Design – a directional collection presented at London Fashion Week and TOPMAN Ltd – premium fabrics in timeless directional styles. Rounding off with TOPMAN’s men’s suits and formal range has never looked so good. From skinny-fit suits in a range of classic colours and materials to our heritage range and more.
TOPSHOP and TOPMAN have always pioneered a first class complementary service, and consumers can look forward to such personal services touches as by-appointment personal shoppers, ready to help select the ideal look for any occasion. See in-store for further details and to make an appointment.
To kick-start the festivities on October 18, shoppers can sign up in-store with brand ambassadors to enter to win a $1,000 TOPSHOP or TOPMAN shopping spree or tweet a picture of themselves in their new TOPSHOP look to #TOPSHOPCANADA for the chance to win a $500 shopping spree!
Plus, everyone will have the opportunity to capture their favourite style moments in a special, in-store photo booth with images that will be automatically uploaded for easy sharing on Facebook. Shoppers can also take advantage of exclusive offers during the grand opening such as receiving an iPad case or hat with every $75 spent, as well as an exclusive grand opening tote with every purchase – all of this while being treated to complimentary TOPSHOP makeovers, homemade treats and much, much more.