Contest! Metropolis at Metrotown is taking part in #PinkShirtPromise
In support of Shaw Communications’ #PinkShirtPromise campaign, Post-it Brand and Metropolis at Metrotown are embarking on an initiative to end bullying in Canada.
Beginning February 11, 2016, customers will be invited to write a promise to help end bullying and see their positive message on the Post-it Pink wall in Grand Court from February 17-24, 2016. Customers can also see their photo larger-than-life on the 70 foot elevator light curtain. For every promise posted on the wall or light curtain photo, Metropolis at Metrotown will donate $1 to the CKNW Orphans’ Fund, up to $5000 to help end bullying in our community.
To connect with the younger, tech-savvy audience, Metropolis at Metrotown is also collecting #PinkShirtPromise pledges online at https://pinkshirtpromise.metropoliscontests.com. For every digital pledge made, $1 will go to the CKNW Orphans’ Fund. One lucky grand prize winner will be awarded a $500 shopping spree and a $500 gift card for a local charity.
On February 24, Pink Shirt Day, Metropolis at Metrotown will invite everyone to wear a pink shirt to support the cause. Students from the nearby Maywood Community School will be committing random acts of kindness to surprise and delight shoppers, plus round out the event with a flash-mob dance performance in Grand Court at 11:30am.
Throughout the campaign, each promise made using the #PinkShirtPromise hashtag on Twitter, Instagram, and Facebook will be eligible for a chance to win an ET Canada Experience, which includes flights for two to Toronto and two nights hotel accommodation, and a $1,500 dollar shopping spree at Metropolis at Metrotown.
“By taking part in Pink Shirt Day and raising awareness through the #PinkShirtPromise campaign, Metropolis at Metrotown is actively promoting kindness, solidarity, and tolerance,” said Mary-Jo Johnson, Director of Metrotown Properties. “We always look for new and better ways to actively support causes that can make a difference in the community.”
Bullying, whether online, at school, or at work, affects people of all age groups, backgrounds, and genders. According to the Canadian Institutes of Health Research, 40% of Canadian workers experience bullying on a weekly basis and 47% of Canadian parents report having a child victim of bullying.
Help us spread the word about #PinkShirtPromise, we are giving away a $100 Metropolis at Metrotown gift card.