BC Chicken Squad Contest
Have you ever been in a conversation where you feel like the other person is hearing only what they want to hear? That’s the feeling Sandra Middleburg, a local BC chicken farmer, gets when people talk to her about chicken growing practices in BC. We think Sandra deserves better and trust you might be someone who will take the time to listen.
The BC Chicken Growers’ Association and BC Chicken Marketing Board have launched an innovative online awareness campaign to educate the public about Canadian chicken growing practices. Our research shows that over 64% of British Columbians believe that hormones and steroids are added to the chicken they eat. This couldn’t be further from the truth. The use of hormones and steroids in Canadian poultry has been banned for over fifty years and a stringent provincial and federal licensing and inspection regime ensures those laws are upheld. That’s where the inspiration for the Chicken Squad came from – the real people who quietly work behind the scenes to ensure our BC chicken is raised according to the highest national standards.
Chicken Squad follows our local chicken farmers as they come together to create a parody action movie trailer to let consumers know that their chicken is hormone- and steroid-free. The irreverent, ten episode documentary video series uses humour, vulnerability and a whole lot of fun to get the point across.
Tune in on May 12 to catch the worldwide premiere of the Chicken Squad movie trailer.
We have partnered up with BC Chicken Squad to give away this amazing prize pack to one lucky winner:
- $100 Overwaitee Food Group Gift Card
- Chicken Squad swag kit (with t-shirt, notepad, keychain, pins/stickers
- Rockin’ Ronnie’s latest cookbook Barbeque Secrets Deluxe
Here’s how you can enter to win:
1. Like us on Facebook and Follow us on Twitter and Google + (3 entries)
2. Leave a comment on this post (1 entry)
3. Post the following on Twitter (1 entry)
Win a @BCChickenSquad prize pack #ChickenSquad via @HelloVancity http://ow.ly/wpUWX RT & Follow to enter!
We will draw the winner at random on May 12, 2014. Good luck!