BC Chicken Squad Contest

BC Chicken Squad Contest

Have you ever been in a conversation where you feel like the other person is hearing only what they want to hear? That’s the feeling Sandra Middleburg, a local BC chicken farmer, gets when people talk to her about chicken growing practices in BC. We think Sandra deserves better and trust you might be someone who will take the time to listen.

The BC Chicken Growers’ Association and BC Chicken Marketing Board have launched an innovative online awareness campaign to educate the public about Canadian chicken growing practices. Our research shows that over 64% of British Columbians believe that hormones and steroids are added to the chicken they eat. This couldn’t be further from the truth. The use of hormones and steroids in Canadian poultry has been banned for over fifty years and a stringent provincial and federal licensing and inspection regime ensures those laws are upheld. That’s where the inspiration for the Chicken Squad came from – the real people who quietly work behind the scenes to ensure our BC chicken is raised according to the highest national standards.

Chicken Squad follows our local chicken farmers as they come together to create a parody action movie trailer to let consumers know that their chicken is hormone- and steroid-free. The irreverent, ten episode documentary video series uses humour, vulnerability and a whole lot of fun to get the point across.

Tune in on May 12 to catch the worldwide premiere of the Chicken Squad movie trailer.


We have partnered up with BC Chicken Squad to give away this amazing prize pack to one lucky winner:

  • $100 Overwaitee Food Group Gift Card
  • Chicken Squad swag kit (with t-shirt, notepad, keychain, pins/stickers
  • Rockin’ Ronnie’s latest cookbook Barbeque Secrets Deluxe

Here’s how you can enter to win:

1. Like us on Facebook and Follow us on Twitter and Google + (3 entries)

2. Leave a comment on this post (1 entry)

3. Post the following on Twitter (1 entry)

Win a @BCChickenSquad prize pack #ChickenSquad via @HelloVancity http://ow.ly/wpUWX RT & Follow to enter!

We will draw the winner at random on May 12, 2014. Good luck!

James Chung

Vancouver Lifestyle, Cool Tech & Travel Adventure. Email: [email protected]

29 responses

  1. CksCindy says:

    Great prize…hope I am the lucky one!

  2. Jeannie says:

    Liked on facebook. Followed on Twitter. I also tweeted.
    This is a great prize pack! I’m totally a chicken lover!

  3. Lindsay C says:

    Great prize! I’ve liked on FB, followed on Twitter, and tweeted!

  4. bcgirll says:

    fingers (and wings?) crossed!

  5. lori b says:

    i have liked, and tweeted

  6. Tracy Saddul says:

    Thanks for the chance. Bring on the wings

  7. Areta says:

    Liked on FB, tweeted, followed on G+. I watched the auditions and the families seems so sweet! I am looking forward to the trailer on May 12!

  8. rhod says:

    Great prize.

  9. Bons says:

    Thanks for the chance to win this great prize!

  10. Tin says:

    look forward to premiere

  11. Sandra R. Troche says:


  12. would love to win

  13. Michelle W says:

    Great prize, thanks for the chance to win!

  14. jenn says:

    Awesome prize!

  15. Darren says:

    No idea that hormones were NOT used. Thx for the info

  16. Trisha B. says:

    This would be a wonderful surprise for my birthday on May 24th

  17. Sunshine g says:

    BBQ chicken is one of my favourite dinner features!

  18. Renee LeBlanc says:

    Can’t wait to see the trailer tomorrow! Big thumbs up on no hormones! Liked, added and shared!

  19. Ei-Leen Ong says:

    Great prize for the summer BBQ’ing! Liked, followed & G+’ed. Tweeted @eleenie

  20. JusticeSadie says:

    Awesome on no hormones! Liked, Followed Tweeted (@Justice Sadie) G+ Such a Great Prize thanks for the opportunity

  21. Lin says:

    I love this! Thanks for the chance. I’ve tweeted too! (@vancoffeeaddict)

  22. Geoff says:

    Gosh, BBQ and summer is a pair made in heaven. Tweeted and shared!

  23. Kevin (Vancity) says:

    I can’t wait for the movie. The trailer looks awesome!

  24. Wai Wai says:

    Chicken Squad Swag Oh Yah!

  25. Christina says:

    No hormones? That’s a great thing. Thanks for the chance!

  26. MarKeeMarK says:

    Great Trailer. Can’t wait for the movie.

  27. Lin C. says:

    Love the humour and information.

  28. Natalie says:


  29. brandon forsyth says:

    Funny trailer

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