Oakley and VSCO team up to launch new Prizm lens technology presets
VSCO’s colour scientists partnered with Oakley to bring the enhanced clarity and technology you experience when wearing Oakley Prizm sunglasses to a new VSCO image preset.
The VSCO-Oakley preset reveals nuances within images that would be missed by the naked eye, just like Oakley’s Prizm lens technology is engineered to do in the real world. This is not your average image filters: VSCO took a creative, scientific approach to simulating Oakley’s Prizm lens technology.
As two brands built on inspiring people to follow their individual obsessions, from athletes to artists, Oakley and VSCO enlisted VSCO community photographers to share their views of #CantStop. Through the lenses of VSCO photographers – including Toronto Photographer, Nathalia Allen, @amillionminds, featuring the Oakley Prizm Presets, exemplifies what the #CantStop mentality represents in each of their lives
The three free Oakley Prizm presets is now available on VSCO on iOS and Android. To download, please visit: http://vs.co/Oakley-PRIZM-series