Pacific Blue Cross Launches Bc-wide Campaign To Support Canadian Girl’s Wish And Raise Funds For Local Children
Pacific Blue Cross has launched a BC-wide campaign to support the #DoTheLivi movement and help grant a Canadian girl’s wish to have her dance move, created during her battle with cancer, become the next viral video sensation. For every social media “like” and “share” that includes the words #DoTheLivi AND #ShareTheCare, Pacific Blue Cross will give $1 to The Children’s Wish Foundation of Canada, up to $10,000 (the average cost of a wish).
Olivia’s story: 10-year old Olivia inspires everyone around her. When she was only 2 years old, she was diagnosed with stage 3 Wilms’ Tumor, a cancer of the kidneys. Even though she lost a kidney to this disease, Olivia continued to work hard throughout her treatment. All her effort paid off as she is now in remission and celebrating being cancer-free.
One factor that helped her get through the toughest moments of her illness was dance. With the help of the wonderful people at Children’s Wish, Olivia had the opportunity to work with well-known choreographer, Blake McGrath, to create a signature dance move that she is hoping will make her famous by becoming a viral sensation through the #DoTheLivi movement.
Here’s how you can help grant Olivia’s wish:
· Watch the video below to see how to #DoTheLivi.
· Share the video or create a video of you doing the dance on Facebook, Twitter or Instagram.
· Share with your social networks and include the hashtags #DoTheLivi and #ShareTheCare.
For the past 27 years, Blue Cross across Canada has provided free travel health insurance to children who are granted travel wishes. In British Columbia, Pacific Blue Cross also gives volunteer and funding support to help grant wishes to local children. By joining the #DoTheLivi movement and through the launch of this campaign, Pacific Blue Cross hopes to grant Olivia’s wish, and the wishes of other children by giving back to Children’s Wish.
“It’s not every day you can make a child’s wish come true by sharing a dance,” says Pacific Blue Cross CEO Jan K. Grude, who is also the volunteer board chair for Children’s Wish in BC. “We are excited to play a part in making Olivia’s dance move a viral sensation, which is bound to inspire others, and to help grant a child’s wish in the process. To kick off the campaign, Pacific Blue Cross staff did the Livi and encourage others to do the dance as well.”