Interview with Rafe Petkovic, Head of Industry, Retail at Google Canada
As Canadians are getting ready to go Christmas shopping online, 61% of local retailers do not have a website and 49% want to use the Internet to promote their business, but don’t know where to start.
We sat down with Rafe Petkovic, Head of Industry, Retail at Google Canada to talk about developing an omnichannel strategy, adapting to consumer behaviour and using Google Apps to boost your online presence.
72% of Canadians will research online before buying this holiday season, get your business on Google to drive sales.
To learn more, go to:
1. Google My Business – google.ca/mybusiness and also available as an app