Top 10 Resources for Mastering Pinterest for Your Marketing
Mastering Pinterest marketing can take months, and with Pinterest making changes every other month, it’s difficult to keep up with all the changes. But your journey can be much easier by having valuable resources and tutorials.
Here are my top 10 resources and blogs to help you master Pinterest, whether it’s for your own personal use or for business.
The resources are not in any particular order.
1) Cynthia Sanchez of Oh So Pinteresting
Cynthia Sanchez of Oh So Pinteresting has contributed articles to Social Media Examiner, and currently runs the only weekly podcast that’s dedicated to all things Pinterest.
Her podcasts cover a variety of topics such as, but not limited to, how writers can use Pinterest, how to improve business using Pinterest, and how podcasters can use Pinterest. Her podcast comes out every Wednesday and is found on found on Stitcher and Itunes.
Aside from running her podcast, she comes out with a blog post on Fridays where she offers more helpful tips on how to use Pinterest. One of my favourite articles that she recently wrote was focused on how Sony was using Pinterest for their business.
2) Mitt Ray of Social Marketing Writing
Mitt has contributed the most articles about Pinterest to Social Media Examiner. His own blog, Social Media Writing gives practical information and strongly focuses on “How to” information.
His blog post on 14 ways to drive more traffic using Pinterest is a great read for anybody starting off with Pinterest marketing, and offers some great reminders for seasoned Pinterest marketers.
3) Kelly Lieberman of Tribe2.0 and Founder of #PinChat
Kelly is the founder of #Pinchat, an online Twitter conversation that’s held weekly on Wednesdays at 9PM ET, 6PM PT, where she asks marketers from large businesses and organizations like Constant Contact, Marvel Entertainment and wikiHow to be guests of #PinChat.
During Twitter conversations people are able to find out how those businesses are using Pinterest, as well as connect with other Pinterest enthusiasts, influencers, and marketers. Kelly also does an amazing job of curating and sharing content on her #PinChat Google Plus Group.
4) Tailwind (Formerly Pinleague) – Melissa Megginson
Melissa is Tailwind’s current marketing manager and creates the large majority of the blog posts on Tailwind. She provides helpful content regarding B2B Pinterest marketing, as well as offering great tips on how businesses can improve their Pinterest marketing strategy.
Her article, 32 Do’s and Don’ts for Your Pinterest Marketing Strategy, has been directly pinned 467 times. Not an easy feat for any blog post.
5) Hello Society – Zoe Waldron and Ran Kim
Zoe and Ran are the content creators of the Hello Society blog. While their blog offers some great marketing advice, like “Pinterest for Non Traditional Brands,” it’s the fact they feature Pinterest influencers on their blog on a regular basis is what’s helpful.
Learning how Pinterest influencers think and how they engage with Pinterest can offer valuable insights on how marketers can engage with such influencers.
6) GoPixelMe (Formerly Pinster) – Dominic Tarn
Dominic is the Marketing Manager for the analytics company, GoPixel.me. Their blog posts often cover trends that are happening on Pinterest, while also informing readers of the latest Pinterest news.
7) Melissa Taylor of Pinterest Savvy
Melissa from Pinterst Savvy has over 1.5 million followers on her Pinterest account and is the authour of, Pinterest Savvy: How I got 1 Million + Followers. Her articles are great for those that are looking to grow their presence with their lifestyle blog.
8) Lorna Sixsmith of Write On Track
Lorna from Write on Track, is the writer of some great Pinterest articles, and uses real life examples to illustrate her points. While she doesn’t exclusively focus on Pinterest, her articles are valuable to andybody looking for case studies.
The article that I found most helpful is the one where she interviewed Jo Ann Hines, regarding growing and managing group boards on Pinterest.
9) Wishpond Blog
Wishpond produces infographics, great articles and looks at case studies regarding Pinterest, though they don’t write about Pinterest often, when they do, it’s worth reading.
They have a variety of writers on staff to help provide content. Their Pinterest article, 10 Amazing Pinterest Board Examples Critiqued, provides great insights and helpful strategies for businesses of any size using Pinterest.
The business blog tends to focus on providing information that’s useful to developers as well as marketers. They recently released a series of videos that show how brands like Sony are using Pinterest.
Their other blog, Oh, How Pinteresting, focuses more on the personal side of Pinterest and it gives updates about changes happening on Pinterest, as well as tips on using Pinterest, and providing articles related to what’s trending and in season on Pinterest.
Those are the top 10 resources! Happy pinning.