Starbucks and Lady Gaga Create Cups of Kindness Collection to Support Born This Way Foundation
Starbucks is partnering with Lady Gaga’s Born This Way Foundation to spread a simple message – be kind.
Starting tomorrow (June 13), Starbucks will donate 25 cents from each one of its colorful Cups of Kindness beverages sold at participating Starbucks stores in Canada and the United States through June 19 to Born This Way Foundation. Funds raised will go toward programs that support youth wellness and empowerment by fostering kindness, improving mental health resources, and creating more positive environments.
“We’re healthier and happier when we live our lives with compassion and our communities are stronger when we treat one another with generosity and respect,” said Lady Gaga. “Born This Way Foundation and I are so excited to partner with Starbucks to help inspire positivity and love through the Cups of Kindness collection.”
Cups of Kindness Collection
The new Starbucks Cups of Kindness collection features vivid iced beverages hand-picked by Lada Gaga, including the new Matcha Lemonade and Violet Drink. The refreshing, nondairy drinks come in a rainbow of colors and are all under 150 calories for a grande size.
“I adore the entire collection and I instantly fell in love with the Matcha Lemonade,” she said.
“Over the years we’ve admired the amazing work that Lady Gaga has led through Born This Way Foundation,” said Holly Hinton, director of Music and Artist Programming. “We are proud to introduce the Cups of Kindness collection to raise awareness and fund the Foundation’s efforts to spread kindness, support youth and make the world a better place.”
Starbucks has committed to a minimum $250,000 contribution to Born This Way Foundation.