Molson Canadian #ATasteOfWhoWeAre reward and inspire the very best of Canadian character
In celebration of Canada’s 150 birthday, Molson Canadian is highlighting #ATasteofWhoWeAre, inspiring and rewarding those who embody Canadian character. The campaign includes a call for Canadians to nominate people with real life stories that demonstrate the best of Canadian character. Molson Canadian will select 150 of the best stories, and reward each nominee with a personalized version of the iconic Molson Canadian Red Beer Fridge.
Canadians of legal drinking age who want to nominate themselves, or someone they know, should use the hashtag #ATasteOfWhoWeAre on Facebook, Twitter, or Instagram, submit a nomination to the Molson Canadian website, or follow @Molson_Canadian and comment on contest call-outs for a chance to win. Each story of acting with Canadian character will be judged using the following criteria:
– Connection: breaking down borders and bringing people together
– Class: holding ourselves to the highest of standards in everything we do
– Celebration: living with Joie de Vivre and celebrating the best in life
– Commitment: the determination to go to extra lengths. Even when it seems impossible
– Contribution: leaving things better than when we found them
Thanks Molson Canadian! Cheers!