Lay’s Canada Teams Up with NHL Superstar Drew Doughty for Smiles Campaign
Lay’s Canada has partnered with NHL superstar Drew Doughty to take part in a recent online video in support of their Lay’s Smiles campaign. The Smiles campaign is lighthearted, interactive way for consumers to engage with the brand, through smiles printed directly on Lay’s bags. Lay’s wants to remind Canadians that despite everyday moments of frustration, life is better with a smile.
Playing off Drew’s love of golf, Lay’s Canada captured a video featuring Drew and his friend in a friendly but fierce longest drive competition and introduces the Smiles bag to break the tension and make life a little better.