10,000 Free Coffees in 10 Days: Tim Hortons Challenges Canadians to Pay it Forward
This National Coffee Day, Tim Hortons is asking Canadians to let their kindness shine by helping the brand share at least 10,000 free coffees in 10 days. Starting September 29, Tim Hortons will start a pay-it-forward chain by releasing 100 special-edition Tim Cards across the country for guests to enjoy and share. Recipients will be encouraged to first treat themselves to a free coffee using the Tim Card, and then pass the card along to a friend or stranger to do the same. The pay-it- forward chain will continue until 10,000 cups of coffee have been shared, or 10 days have passed, whichever comes first.
“There is nothing more quintessentially Canadian than spreading kindness, and our Guests demonstrate this generosity in our Restaurants every day,” says Sami Siddiqui, President, Tim Hortons Canada. “This National Coffee Day, we’re excited to continue the pay-it-forward movement along with our Guests by encouraging them to enjoy and share a free coffee on us.
The Tim Cards will be distributed randomly in Tim Hortons Restaurants across the country and at public locations, such as airports, train stations and urban centres. The special-edition Tim Cards will be valid for one free brewed coffee, any size per transaction. After each coffee is purchased, the Tim Cards will be automatically reloaded and can be used again and again throughout the 10-day campaign.
“We’re relying on our Guests to keep the pay-it-forward Tim Cards moving across the country, one act of kindness at a time,” says Sam Heath, Head of Marketing for Tim Hortons Canada. “We’re looking forward to seeing how quickly Canadians can treat each other to 10,000 free coffees or more! Hopefully there are a lot of special moments created along the way.”
Guests are encouraged to post their pay-it-forward story online at www.everycup.ca and on social media using #WhyWeBrew. A special Snapchat Geofilter is also available in Tim Hortons Restaurants across Canada so Guests can snap and share pictures as they enjoy their favourite brew on National Coffee Day. The Tim Cards expire on October 8, 2016, at 11:59 p.m. EST and are valid at participating Tim Hortons Restaurants across Canada.