Vans brings Customs to Canada
Vans Canada has taken a digital approach to their culture of enabling creative expression with the introduction of Customs. Now consumers can customize their very own pair of Classic using a range of fabrics in a variety of colours, materials and designs to create over 800 million combinations. Available in all sizes, customization is available for Vans’ 5 Classic Icons –Authentic, Era, Old Skool, Classic Slip-On and Sk8-Hi, both in their original form and Classic Lite, All-Weather and Pro Skate models.
Vans’ long history of customization began when the first Vans store opened in Anaheim, California, where Paul Van Doren incorporated his customer’s favourite fabrics into their Vans shoes.
Vans Customs continues this tradition of connecting personally with consumers in pursuit of their goal to empower individuals to express themselves through Vans products like never before.
Along with selecting the preferred style, material and colour, Vans Customs allows consumers to upload their own original art on the Authentic and Classic Slip-On models in four easy steps. There is even a feature that allows personalization of the heel with custom embroidery of up to five characters.
Each pair of Vans Customs is finished with a custom foot bed detailing and enclosed in a Customs dustbag. Expected delivery is 2-4 weeks.
To create your own pair of Vans Customs, visit www.vans.ca now and share your creation using #VansCustoms.